Consumer & Market Knowledge

CMK’s Aspiration in Support of P&G’s Vision

CMK is the voice of the world’s consumers and shoppers, navigating the way to
improve consumers' lives via connecting hindsight, insight, and foresight to drive
business success.We are internal consultant and proactive business leader in company.
We lead the identification of consumer, market and retail evolution and robust predictions of
business outcomes, and use it to drive company strategy and portfolio choice. We inspire
teams to maximize new and established brand initiatives by acting on the integrated knowledge
of: 1) consumer/shopper’s needs and habits, 2) market and retailer dynamics, 3) external
influences and, 4) key drivers of business growth. This enables the design and optimization of
robust propositions for established brands and new initiatives in both developing and developed
markets. We are collaborative leaders and crucial members of P&G’s global brand building
community and China market research industry. We are committed to grow our future leaders via
world class training, deliberate assignment/career planning and diversified organization.

consumer & market knowledge

Professional career development opportunities in CMK

Associate Manager
Handles one brand under training of immediate manager.

Manager
Handles one or two brands as well as category projects.

Senior Manager
Manages one category e.g. Hair Care or Oral Care.

Associate Director
Manages several categories.

Director
Manages a large region and a large business.

General Manager/Vice President
Manages a large region or a group of categories on a global basis